Many women step into entrepreneurship after years of trying to conform to traditional systems like corporate roles, social expectations, and even internal beliefs about what success should look like. But despite doing all the “right” things, that version of success never quite felt like theirs.
It’s not that we lack talent, drive, or ambition. It’s that our spirit, whether creative, neurodivergent, or simply entrepreneurial, is too expansive for the box we are placed in.
Entrepreneurs aren’t meant to fit into molds. We are meant to break them!
Women with non-traditional thinking and strong creative wiring tend to thrive when we finally give ourselves full permission to do things our way. The rigid 9-to-5 structure, one-size-fits-all routine, and constant gatekeeping stifle the very traits that make us successful: flexibility, curiosity, resilience, and intuitive action.
Where once we may have been labelled as “too scattered,” “too intense,” or “too much” these character traits turn out to be the exact energy that fuel bold leadership and boost meaningful innovation.
The turning point comes when we stop trying to fit in and instead, build businesses that fit us. When we stop apologizing for how we operate and start designing systems aligned with our natural rhythm, we find our flow, our inspired purpose, and our inner fire.
We thrive when we discover:
· A structure that supports, but doesn’t confine
· A vision that drives, but doesn’t overwhelm
· A flow that guides, even when the path isn’t linear
The entrepreneurial spirit is about curiosity and creativity. It’s about having the courage to trust ourselves, pivot with purpose, and lead from alignment. We may have once sought approval, shaping our work around what others expected. Now we lead with alignment and discernment, choosing systems that support how we are naturally wired to thrive. Like trading a one-size-fits-all uniform for a custom-fit creation, you are finally designing for you.
In a world that rewards conformity, it takes real strength to honour our instincts and walk a non-traditional path. But for those with a bold spirit, that path leads to fulfillment, impact, and freedom.
We’re not here to replicate what’s been done.
We’re here to reimagine what is possible.
Your difference is your advantage.
Own it.
Join me this month as we review those traits that support our success and adjust those parts that no longer serve us. Change is in the air! It is our time to thrive.
Simone Usselman-Tod CCP, TICC, RMT, CEBP
The Goal Accelerator Coach
Certified Neuro Linguistic Coach & Master Practitioner
Certified Neuro Change Method™ Coach & Practitioner
Registered Health Care Professional
Certified Life Coach & Business Coach
Certified Trauma-Informed Coach
